Restaurant Marketing - Marketing & the Economy for Restaurants Today

This session brings together five expert consultants to dig into key restaurant marketing and economic topics critical to restaurant success in today's challenging climate.

Bringing together a panel of five experts proved to be a powerful formula for discussing the marketing challenges in today's economic environment.

In this 60 minute session, we hit on:

Why customer list building is crucial
How to build stronger relationships with your customers
How to get more traffic into your restaurant
What coupon or incentive strategies make sense for you
Why to differentiate yourself and how to think about your brand
Three ways to think about getting more business
Inexpensive marketing techniques that create impact
Who is your main salesperson?
The main problems that all restaurant owners are facing
The three essential approaches to marketing
Where the opportunities are in this marketplace
How evaluating menu size can improve results
The importance of the basic economics of your operation
Why "community driven" is an important new mantra
How to make a blog work for your restaurant
Why video is now a no-brainer for your web site
When using social media might make sense
How implementing a joint venture mentality can boost business
The ways that mobile / cell phone marketing engage your customers and create more business
What a "cash" economy could look like
The timing for a turnaround in the economy
and much more...

The Panel:

Dr. Robert Angelone, Chief Economist and Director of The Epicurus Institute
Bernard Stolberg, Managing Partner and COO of Management Consultant Group
Nathan Gilder, founder of RestaurantRevoultion.com and CouponCuisine.com
Alex Makarski, Chief Commando at RestaurantCommando.com
Dr. Ola Ayeni, President and CEO of Mobile Dialog

Format: MP3 audio recording -- can be downloaded and played directly on your computer or further transferred to an MP3 player such as an iPod

Price: $29