Restaurant Marketing Tactics - Restaurant Marketing Tips

We talk with Nathan Gilder from Restaurant Revolution about using online restaurant coupons as part of the marketing and promotion strategy. The conversation also ends up covering a number of other valuable marketing topics.

In the 37 minure session we hit on:

Nathan's "CSER" system
Why "BOGO" is dead
What a "clever coupon" is
How to think about and do email list building
Why tracking results is key
Calculating return on investment
Lifetime value mentality
New way vs. the old way
Challenges of "same-ness"
Relationship building through email
Secret method to having a wildly successful Tuesday night
Why "hyper-responsive" customers are so important

Format: MP3 audio recording -- can be downloaded and played directly on your computer or further transferred to an MP3 player such as an iPod

Price: $29